KHARKOV TECHNOLOGIES

CENTER OF SMALL BUSINESS DEVELOPMENT

Training is intended for managers and staff of enterprises and organisations, sales and marketing departments, and novice entrepreneurs.

How to conduct marketing research and find your customer?
What do efficient sales and efficient advertising mean?
How to compete with competitors?
How to draw up and implement a marketing plan?

This training would answer these and many other questions.

The course programme includes:

1. Key marketing concepts.
2. Organisation of a marketing department at an enterprise.
3. Marketing research and a system of marketing information at an enterprise.
4. Development of a marketing strategy at an enterprise.
5. Price formation.
6. Promotion of goods, advertisement, public relations.
7. Management of sales.