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METHODS AND TECHNIQUES OF EFFICIENT SALES
Training is intended for managers of trade companies and departments, sales managers, trade agents, and sellers, who are interested in making their business more efficient, maintain it at a high level and increase volumes of sales.
Goal and objectives of training:
- Study of strategy of sales of various commodity groups.
- Mastering psychological methods of sales.
Contents:
- Management of sales in the company's marketing activity.
- Success factors - commodity, price, buyer, seller.
- Sales staff management: selection, motivation, assessment of activity.
- Technology of sales, principles of efficient interaction with buyers, methods and techniques of sales:
- How to attract buyers' attention? How to make a favourable impression upon a customer? Selection of tactics of communication with a customer depending on his or her reactions.
- How to convince a customer that he or she needs your goods and services? Study of customer needs, helping a customer to solve his or her problems.
- Skills of efficient presentation of goods.
- Handling customer objections.
- Making a customer make a deal.
- Management of conflict situations.
- How to become a successful consultant and seller of goods and services? /Master strategies in sales, possession of space, gesticulation, tracing non-verbal feedback. Seller image/.
- Work with a group of customers.
Training duration - 24 hours.
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